Skip to main content

TECHNICAL PORTFOLIO

Operating Design and Platform Implementation

Selina Parker, M.A.|Dallas, TX|linkedin.com/in/selinaparker

I connect operating needs with the processes, information, and technology required to support them. This portfolio presents selected platform and association modernization work, emphasizing my role, the operating purpose, and delivered capabilities.

Over a nine-month implementation effort, I consolidated capabilities from several vendor tools into custom builds aligned with MBM360’s operating needs.

MENTAL HEALTH EVENTS NETWORK

Owner, architect and developer·mentalhealtheventsnetwork.com

Operating Purpose

Make mental health events and continuing education easier to discover. I built and own the platform, serving clinicians, associations, and event organizers. The platform is live and continues to receive updates.

My Responsibility

  • I designed and developed the platform, connecting the needs of event organizers with the information professionals use to explore learning opportunities.

Delivered Capabilities

  • Public discovery of mental health events and continuing education opportunities across 56 jurisdictions.
  • Ways for organizations and event organizers to share opportunities with a professional audience.

ASSOCIATION ARCHITECTURE DIAGNOSTIC

Architect and developer·associationarchitecture.com/diagnostic

Operating Purpose

Give association leaders a structured way to reflect on how their organizations work and identify topics for further discussion. I designed and built the public self-assessment experience.

My Responsibility

  • I designed and built the assessment, connecting its operating purpose with the participant experience and the presentation of results.

Delivered Capabilities and Status

  • A guided self-assessment and an on-screen summary to support leadership discussion.
  • The diagnostic implementation is complete and the public assessment is available.
  • Results reflect respondent input and serve as a discussion aid, not an independently validated organizational rating.

ASSOCIATION CONTINUITY SYSTEM

Architect and developer·Implementation with delivery support

Operating Purpose

Support the development and maintenance of association governance and operating resources. The system implementation is complete and remains active.

My Responsibility

  • Designed and built supporting capabilities for resource development and coordinated implementation with delivery support.

Delivered Capabilities

  • Resource organization and production oversight for the original initiative.
  • Support for preparing and maintaining association-facing materials.

ASSOCIATION MANAGEMENT SYSTEM MIGRATIONS

Migration lead·Modernization engagements for three state professional associations

Operating Purpose

Connect membership, events, continuing education, and communications through a more coherent service experience. The engagements addressed fragmented tools and manual administrative work.

Approach

I led the modernization approach across three association engagements, aligning implementation with each association’s service needs and delivery capacity.

My Responsibility

Directed modernization work and coordinated the delivery team’s implementation. MBM360’s team now runs daily operations.

Delivery Scope

  • Association administration and member portal modernization.
  • Support for membership and event administration.
  • Continuing education delivery and certificate administration.
  • Communications and service-delivery coordination.
  • Completed modernization engagements for three state professional associations.

MBM360 PROJECT AND TIME MANAGEMENT

Founder and owner·Operating design and technical implementation with team delivery

Operating Purpose

Consolidate project coordination, time management, and client visibility in one custom environment that supports the team’s delivery work.

My Responsibility

Directed operating design, custom code and integrations during a nine-month vendor-tool consolidation effort. Team members supported configuration and delivery processes; the team runs daily operations.

Delivered Capabilities and Status

Built request intake, project coordination, status updates and project-history migration support, with custom time management integrated into the same build.

Completed project management and integrated time management in one custom environment, consolidating functions from separate vendor tools.

ADDITIONAL DEVELOPMENT

Related work includes association and venture web properties developed with delivery-team support. At Tonbo Media Group, as fractional Chief Digital Strategy and Operations Officer, I developed an executive-approved digital operations and AI strategy and partnered with the CFO on financial projections and staffing plans.

WORKING METHOD

  • Start with the operating purpose, decision owners, and delivery responsibilities.
  • Connect strategy with practical implementation and clear accountability.
  • Consider service quality, resource needs, and ongoing operating costs.
  • Coordinate delivery across business and technical contributors.
  • I am deepening my knowledge of business and enterprise architecture to strengthen the connection between strategy, capabilities, processes, information, and technology.